Definition
What is an ATM deployer?
An ATM deployer is a person or company that owns ATMs and places them in other people's businesses. The deployer installs the machine, loads the cash, services it, and keeps part of the fee each withdrawal charges.
What a deployer does
- Buys or leases the ATM
- Finds a business to host it and signs a placement agreement with the owner
- Installs it, connects it to a processor, and loads the cash
- Services it: cash refills, paper, repairs
- Pays the host business a share of each withdrawal, out of the fee the machine charges
- Keeps the rest of the fee
Where the money comes from
Every withdrawal charges a fee, often around $3. The deployer sets that fee. Out of it come the processing cost, the host's share, which the deployer pays (up to 50 cents in the placements we arrange), and the deployer's profit. The machine makes money when people use it, so the location is everything.
That is why the bar in our agreements is use. A location goes to a deployer only after the owner tells us the machine would be used at least 3 to 4 times a day.
The hardest part of the job
Finding the location. Owners say maybe. Cold calls go nowhere. A good spot is usually one somebody else already found. LeadLander 360 does the finding, the talking and the pre-qualifying. The deployer gets a location with the owner's yes already in hand.
Questions
Is an ATM deployer the same as an ATM owner?
Usually, yes. A deployer owns machines and places them in other people's businesses. Some deployers also manage machines that someone else owns.
Do deployers need a license?
Rules differ by state and by bank. Your bank and your processor tell you what they need. LeadLander 360 does not give legal advice.
How does a deployer get locations?
Cold calls, driving around, referrals, or a service like LeadLander 360 that finds and pre-qualifies the store owner first.